USA Assembly Factory Brings Industry Leading Value

Pushing the envelope is in our DNA. We’re not here to conform. Since we started the journey back in 2011, we’ve gone from a “garage band” in Reykjavik, Iceland, to a household name in gravel cycling.

Our suspension innovation needs no introduction, but we won’t stop there. We didn’t enter cycling to “only” come up with cool technology. We entered cycling to make a mark and get our technology to riders, for them to enjoy. At the end of the day, the point of it all is to help cyclists ride further, faster, and more often. A crucial variable in the equation is often overlooked though – pricing.

To further streamline our operations, we’ve set up a USA assembly factory and distribution center in Harrisonburg, VA. Why Harrisonburg? Because it offers amazing riding (gravel, road and MTB), and because it’s a beautiful college town that has excellent ground logistics for the US and flight connections to Iceland.

Having our factory in the USA results in a substantial cost reduction through lowered shipping costs (and substantially lower CO2 footprint) and Just-in-Time bike assembly. Where the Just-in-Time assembly enables us to bring inventory levels down, while also further improving quality.

You should want Lauf bikes regardless of their pricing. The ride, features and quality set them in a class of their own. Now we’ve also put their pricing into a class of its own!

Seigla

Weekend Warrior Wireless - Price drop: $500 (12.5%)
Beginning of 2023: $3990 – NOW: $3490
Race Wireless - Price drop: $900 (16.7%)
Beginning of 2023: $5390 – NOW: $4490
Ultimate - Price drop: $1000 (14.3%)
Beginning of 2023: $6990 – NOW: $5990

Seigla Rigid

Weekend Warrior Wireless - Price drop: $500 (13.7%)
Beginning of 2023: $3640 – NOW: $3140
Race Wireless - Price drop: $900 (17.9%)
Beginning of 2023: $5040 – NOW: $4140
Ultimate - $1000 (15.1%)
Beginning of 2023: $6640 – NOW: $5640

From Team Lauf with love!