Benedikt Skulason

Mountain biking enthusiast since early childhood, M.Sc. Industrial engineering from Columbia University represented Iceland at the Physics Olympiad in 2004.

He gained experience working with cutting-edge composites as an R&D engineer for one of the world's leading manufacturer of high-end composite prosthetic feet.

Fast-flowing gravel bike riding on a mix of gravel roads and singletracks.

CEO & Founder

Hafsteinn Ægir Geirsson

Hafsteinn, or Haffi as he is called, is probably the most decorated rider in Iceland. He has multiple Icelandic Championship titles in both Road and Mtb for the last 20 years. He is also an avid sailor.

Long smooth gravel rides with just the perfect amount of technical sections


Iceland HQ Bike Mechanic

Halla Jonsdottir

B.Sc. Marketing and Business strategies. Avid mountain biker with love for anything outdoors, chasing the sun and following the path where it leads me. 

Customer Service Manager

Hallgrimur Bjornsson

CFO/COO

Jeremy Hutsell

Gravel veteran from Kansas, turning the wrench for over two decades, enriching the people's lives. 

Sales & Customer Service

Olafur Thorarensen

Marketing & Online Sales Manager

Pétur Jökull Thorvaldsson

Pétur is the newest addition to the Lauf Crew. Our Operations manager has been cycling for years. At only 26 years old, he´s been riding mountain and road bikes since the age of 11.

Operations & Research Manager

Rakel Logadóttir

Rakel has played football (soccer for some of you) most of her life and is a coach for a women's team in Iceland. She is also the one that keeps the Lauf office staff in shape or at least tries to with scheduled strength sessions at office hours when the others least expect it.

Indoor training enthusiast on an IC8 trainer bike. She also is an avid mountain biker with a big love for Mtb Enduro races.

The Crew